Skills & Experience
Currently finishing my Bachelor's in Information System at ITENAS (expected Oct 2026), I'm focusing on UI/UX design and web development. My hospitality background (The Ritz-Carlton Jakarta) shaped my attention to detail and user empathy.
Research & Publications
Peer-reviewed UX research on social commerce in Indonesia — validated with PLS-SEM and published in JISICS.
TikTok Shop — Emotional Design Study
Mixed-methods study of TikTok Shop (n = 193 users). Validated the UX-Tips instrument with PLS-SEM (outer loadings 0.731–0.919, AVE 0.645–0.835) and compared pragmatic vs hedonic UX with a Wilcoxon signed-rank test (p = 0.034). Emotional peak found at order status; negative experiences traced to aesthetics and physical characteristics.
Accepted at JISICS.
- Nugraha, H. N., & Umaroh, S. (2026). Users Judge Them Equal, but Loyalty Follows Emotion: A UX-Tips Instrument Validation and Pragmatic-Hedonic Comparison in Indonesia's Leading Social Commerce Application. JISICS, 1(4).
- Evaluating Emotional Design in a Mobile Social Commerce Application: A Mixed-Methods Study of TikTok Shop. Manuscript in preparation for JISEBI.
Certifications
Foundations of UX Design
Google · Mar 2023
Design Thinking
Great Learning · Sep 2023
SEO with Squarespace
Coursera · Sep 2023
React (Basic)
HackerRank · May 2023
CSS (Basic)
HackerRank · May 2023
Problem Solving (Basic)
HackerRank · Oct 2022
Intro to Data Analytics
RevoU · Feb 2022